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CENS Furniture Magazine Interview

Vietnam Outdoing China in Furniture-making

Established in 2003, Global Orbit Tech Co., an affiliate of Hsinya Fluid Power Co., and a precision furniture-making machinery maker for more than 20 years in Taiwan, “was set up by its parent about three years ago to produce furniture, and now has a plant in Vietnam turning out mainly metal and glass occasional furniture for living rooms,” said Hisa Liu, general manager of Global Orbit.

“Seeing manufacturing costs rising in China, we decided to go to Vietnam where labor is cheaper and operating conditions are better, not to mention that more and more foreign buyers prefer sourcing products there instead of China, “Liu explains.” Today Taiwanese furniture manufacturers are clustering in Vietnam, making it convenient for us to tap into the supply pool to produce high-end furniture there.”

Currently Global Orbit’s plant in Vietnam has more than 100 employees, turning out mainly TV Stands, coffee table, end tables, occasional tables, and cabinets. “Our products are mainly of metal and glass. To enhance the quality, we cover the metal tubes with natural and artificial leathers via a special technique, making them quite different from traditional counterparts, “Liu says proudly. “We purchase stainless steel tubes and metal parts from Taiwan and import some raw materials from China. So far the supplies have been quite stable, but the prices are going up.”

Global Orbit works mainly on the OEM basis, shipping some 20 containers monthly worldwide, mostly to the U.S. and Germany, Holland, and Hungary. “TO be more competitive, we have and R&D team in Vietnam who develops one or two new products per month on average. It’s critical for Taiwanese furniture makers to keep brainstorming new products to stay ahead of competitors in China and Southeast Asia,” Liu comments.

To tap the growing demands for LCD and plasma TVs, Global Orbit has recently developed many different kinds of stylish TV stands. Besides, the company has also made a name for itself with its line of modern compact metal furniture.